The Tipping Point (Gladwell, M.)
Type
Book
Authors
Category
Publication Year
2001
Publisher
Hachette Book Group USA, United States
Abstract
The Tipping Point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This bestselling book, in which Malcolm Gladwell brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
Number of Copies
1